Boom Privacy policy

As of September 2023

The protection of your privacy is our top priority.

In this privacy policy, you will learn how we collect, use, store, and protect your personal data. We are committed to ensuring that your information is always treated confidentially and complies with applicable data protection regulations.

We regularly update our privacy policy to ensure that it aligns with the latest legal requirements and our own data protection practices. Therefore, please check this page regularly for updates.

The Boom privacy policy applies to all your interactions with Boom Software through any of the following websites:

1. Overview of the data we process

Personal data refers to any information related to an identified or identifiable natural person. As a visitor to our website, you are not obligated to disclose personal data. Nevertheless, if you choose to provide personal information on our website, we, as the data controller, will handle it in accordance with applicable regulations (such as the EU General Data Protection Regulation and the Telecommunications Act).

Our privacy policy will outline the personal data we gather from this website, the purposes for which we collect it, the legal basis for processing, and the duration of storage and processing. Furthermore, we will detail your rights concerning this data.

1.1. Information on the processing of personal data when visiting our website

Visitors can utilize our website, www.boomsoftware.com, without the necessity of disclosing their names, addresses, or similar information. Boom Software only gathers such data when it is essential for delivering services or handling inquiries, such as during registration, document downloads, newsletter subscriptions, or event registrations.

In cases where you use our website only for informational purposes without providing additional information, we solely gather the technically required data to display our website, ensuring its stability and security (with the legal basis being Article 6(1)(f) of the GDPR). This data encompasses:

  • IP address of the accessing device
  • Date and time of access
  • URL of the accessed page
  • Status message indicating the success of the access
  • Amount of data transmitted
  • Referrer URL indicating the source of the user’s access
  • HTTP user agent (device, operating system, browser)
  • Information stored in cookies established by us
  • Log files we created to document events during your visit (e.g., your agreement to the terms of use).

This website does not conduct profiling or automated decision-making processes.

1.1.1. Storage period

As a general rule, we retain your data for a period of three months. Extended retention only occurs when necessary to investigate identified attacks on our website. Furthermore, we keep your data only for as long as required to meet relevant statutes of limitations, legal retention periods, or potential legal disputes where the data could serve as evidence.

1.1.2. Transmission of your personal data

If necessary for the purposes mentioned above, we will transmit your personal data to the following recipients:

  • Boom Software GmbH
  • External IT service providers, including Google Analytics and LeadForensics

1.1.3. Cookies

Cookies are small text files that are stored on your device with the help of your browser. They do not cause any harm. We use cookies to make our offering more user-friendly. Some cookies remain stored on your device until you delete them. They enable us to recognize your browser on your next visit.

If you do not grant your consent, we will only collect anonymous data about your visit to our website. However, please note that disabling cookies may limit the functionality of our website.

For more on the cookies used on our website, please see our Cookie Policy.

Cookie Policy

1.1.3.1. Cloudflare

Cloudflare offers security and reliability services to prevent online abuse and ensure the security of our website, particularly by fending off attacks. Moreover, using Cloudflare often contributes to increasing the speed of our website, ensuring a smooth web experience for all users. Under specific circumstances, especially during harmful attacks on our website, the provider may transfer the IP addresses of browsers outside the European Economic Area or the European Union to activate an “abuse reporting system / blocking system”. However, no other personal data is explicitly stored.

1.1.3.2. Google Tag Manager

We use the Google Tag Manager on our website. The Google Tag Manager is an application that allows us to activate small pieces of code (tags) on our website based on custom rules. These tags can, for example, be used for visitor behavior measurement (such as Google Analytics).

The Google Tag Manager itself does not set cookies or collect personal data. However, it can activate tags that collect such data.

Our cookie consent tool on the website is based on the use of the Google Tag Manager. It interprets the settings made by the visitor and activates or deactivates tags on the website accordingly.

1.1.3.3. Google Analytics

Our website utilizes features of the web analytics service Google Analytics, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies to assist us in analyzing your use of this website.

The information generated by such a cookie regarding your use of this website (including your IP address, the URLs of visited webpages, and webpage attributes) is transmitted to and stored on Google servers in the United States. The collected data is used to optimize our website and advertising efforts.

Our website uses the option provided by Google Analytics for IP anonymization. Therefore, your IP address is shortened/anonymized by Google as soon as it is collected. On our behalf, Google will use this information to evaluate your use of the website, generate reports on website activities, and provide other services related to website usage and internet usage for us. The IP address transmitted to Google Analytics by your browser is not merged with other Google data.

You can prevent the collection of your data by Google Analytics on this website using our “Cookie Management Tool.” This will set an opt-out cookie that prevents the future collection of your data when visiting this website.

» For more information on Google’s terms of use and Google’s privacy policy, please visit: Google’s Terms of Service and Privacy Policy

1.1.3.4. Google Ads

We use Google AdWords Conversion Tracking to monitor the success of our advertising campaigns. When specific goals on our website are achieved, such as submitting the contact form or signing up for our newsletter, Google records these conversions. This allows Google to measure the number of goals achieved. Additionally, with the help of previously set cookies, Google can track which advertisements were clicked on before and thus contributed to goal achievement. These data are processed by Google on servers in the United States but are not linked to personal data from your Google account.

1.1.3.5. LeadForensics

For marketing and optimization purposes, this website uses products and services from the company LeadForensics. LeadForensics is headquartered at 3000 Lakeside, North Harbour, Western Road, Portsmouth, PO6 3EN, UK. This software does not use cookies. LeadForensics gathers details about your organization based on its imprint, including phone number, web address, SIC code, and a company description.

LeadForensics tracks the actual history of your visit to this website, including all pages you visited, how long you spent on each page, and other interactions. If IP addresses are collected, they are immediately anonymized after collection.

On behalf of the operator of this website, LeadForensics will use the collected information to evaluate your website visit, compile reports on website activities, and provide other services related to website and internet usage to the website operator.

The use of LeadForensics is aimed at continuously optimizing our website and offerings, based on Article 6 (1) (f) of the GDPR.

As part of the collaboration between Boom Software and LeadForensics, there is an ongoing data processing agreement that governs the rights and obligations regarding GDPR compliance for both parties.

1.1.3.6. Social Networks

Boom Software is present on the following social networks: Facebook, LinkedIn, Xing, YouTube, and Instagram.

By clicking on the button of one of the social networks, you will be automatically redirected to that platform. This may result in cookies being stored on your device.

By clicking on the social network buttons, you agree to communicate with the respective social networks.

You can find the privacy policies of the social network operators on the following pages:

LinkedIn: www.linkedin.com/legal/privacy-policy

Facebook: www.facebook.com/about/privacy

Instagram: help.instagram.com/519522125107875

Xing AG: www.xing.com/privacy

1.1.3.7. Links

This website contains links to external websites. This privacy policy does not apply to third-party websites. Boom Software does not take responsibility for the privacy practices and policies implemented on these external websites. We recommend that you read the individual privacy policies of these websites.

1.2. Information on the processing of personal data when contacting us

Information that you provide to us when contacting us via email or through a contact form on our website (for example, when subscribing to the newsletter, registering for events, or downloading publications), as well as any additional data that you explicitly provide (such as your email address, first and last name, and other requested information), will be processed by us. This data is used to respond to your inquiries and provide information about products and solutions from Boom that you have requested (legal basis is Article 6(1)(b) of the GDPR).

1.2.1. Storage period

In general, we will retain your data for as long as legal retention obligations exist or storage is necessary to fulfill our legal duties, as well as beyond that, as long as warranty, guarantee, or statute of limitations periods have not yet expired.

1.2.2. Transmission of your personal data

If necessary for the purposes mentioned above, we will transmit your personal data to the following recipients:

  • Boom Software GmbH
  • External IT service providers
  • Providers of webinar tools

1.3. Information on the processing of personal data when using the Boom Support Manager (BSM)

Customers who have an active supplier-customer relationship are provided access to our Boom Support Manager upon agreement. The username and password are determined by Boom Software. Upon initial login, the user is required to set a new password. Access remains active as long as the customer-supplier relationship is in place or until deletion is requested by the customer. The Boom Support Manager platform is a proprietary platform developed by Boom Software and is hosted by Boom Software as well.

The personal data that we process in the closed areas includes the following information:

  • Name (First name and last name)
  • Email address
  • Phone number
  • Mailing address
  • Company affiliation

The storage and processing of this data are necessary to fulfill a contract with us or to carry out pre-contractual measures, as otherwise we would not be able to conclude the contract or take pre-contractual measures (legal basis is Article 6(1)(b) of the GDPR).

1.3.1. Storage period

In general, we will retain your data for as long as legal retention obligations exist or storage is necessary to fulfill our legal duties, as well as beyond that, as long as warranty, guarantee, or statute of limitations periods have not yet expired.

1.3.2. Transmission of your personal data

If necessary for the purposes mentioned above, we will transmit your personal data to the following recipients:

  • Boom Software GmbH

2. Security

Boom Software implements state-of-the-art technical and organizational security measures in accordance with Article 32 of the GDPR to protect your data from manipulation, loss, destruction, and unauthorized access.

3. Rights of person affected

You have the right to receive free information about the processed personal data, as well as the right to rectify, delete, transfer, restrict processing, and object to the processing of your data. However, these rights may be limited by opposing legal or contractual provisions.

If you have any questions regarding the processing of your personal data, wish to withdraw consent granted, or fear a violation of your data protection rights, please contact us.

4. Validity and changes

We reserve the right to change this privacy policy, especially in the event of a change in legal requirements.

5. Complaints, Questions, and Contact with Relevant Data Protection Authorities

According to Article 77 of the GDPR, you have the right to contact the appropriate supervisory authority in case of an (alleged) violation of data protection regulations. To do so, please contact the relevant data protection authority:

Austrian Data Protection Authority

Barichgasse 40-42
1030 Vienna
[email protected]
+43 1 52 152-0

State Commissioner for Data Protection (LFD) Lower Saxony

Prinzenstraße 5
30159 Hannover
[email protected]
+49 511 120 45 00

Data Protection Officer Boom Software

[email protected]
+43 3452 76216-0

6. Contact Boom Software

Boom Software AG

Hasendorfer Straße 96
A-8430 Leibnitz
[email protected]
+43 3452 76216-0

Boom Software GmbH
Alter Stadthafen 3a
D-26122 Oldenburg
[email protected]
+49 441 962 790 0

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